The Best Times to Post on Social Media
Research has been done on this subject, it shows that it is more effective to post your content on social media at a particular time of the day. I will share with you what is the best times to post on social media. It varies between different networks. The study was base on the USA traffics, if your target market is not the USA then you will have to find out the best times for your targeted country.
It is because cultural different will dictate how we do things. Besides, your country might use a different social network. For example, the most popular social network for Russia is Vkontakte(www.vk.com).
Once you have the correct time data, you can schedule a timetable to post. Your campaign will be more effective and you will have a higher Click-Through-Rate (CTR). My experience told me the internet is very quiet when the Americans were sleeping, and also on the weekends (They are out playing sports or going to church).
The best time to post on Facebook is between 1 pm to 4 pm (Monday to Friday). The worst time to post is from 8 pm to 8 am and also during the weekends.
The best time to post on Twitter is between 9 am to 3 pm (Monday to Thursday). The worst time to post is from 8 pm onwards every day and also after 3 pm on Friday.
The best time to post on Google+ is between 9 am to 10 am (Monday to Friday). The worst time to post is from 7 pm onwards and also on the weekends.
The best time to post on Pinterest is Saturday morning and Friday after 3 pm. The worst time to post is from 9 am to 5 pm, which is during work hours.
The best time to post on Tumblr is Friday around 7 pm and also from Sunday to Tuesday between 7 pm to 10 pm. The worst time to post is before 4 pm every day.
The best time to post on Linkedin is 9 am to 6 pm from Tuesday to Thursday. The worst time to post is Monday to Friday from 10 pm to 6 am.
Post with image
There is important that you include an image when you post, it has been shown that people will more likely to react to your post when there is a nice image. You will get a better click-through-rate.
Now you can put the times in your weekly timetable to remind yourself when to post. There is a free software which can help you schedule the posts at the times that you want. You have to signup to use it.
Here is the website: http://hootsuite.com
Below is a tutorial to show you how to use it.
There are other social media management tools besides Hootsuite. If you are not happy with Hootsuite.
- Buffer – has a more flexible scheduling capability. It also provides analytics about the engagement and reach of your post.
- IFTTT – it is a powerful automation site. It can send out tweet automatically when you publish a post.
- Social Oomph – a similar tool to Hootsuite and Buffer, and you can set auto-follow-back on Twitter.
- TweetDeck – it is own by Twitter and for use with Twitter only.
- Tweepi – it works only with Twitter. It can help you un-follows others and clean up your followers base on their activities.
When you mastered social media posting, you will get more traffic to your website and bring in more sales. Besides scheduling your post, you have to increase the numbers of your followers to maximize your effort.