What is Social Media Marketing?

Social Media Marketing is a marketing method which uses social media as a medium to attract the attention of readers.  The aims are either sell to the readers directly (if you don’t have a website) or encourage readers to visit your website.

The most common social media website which you can use are:

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • LinkedIn
  • Yelp
  • Instagram
  • StumbleUpon
  • Tsu
  • Foursquare

Depends on the social media you are going to use.  The way you advertise or promote yourself (or your product) is a bit different.

In order to be successful using social media, you need to have interesting and engaging content.  Therefore, the niche you are going to choose is important and also you have to be good on the subject.  You need to know how to build a relationship with your readers; as a result, they will share your content with their own friends and followers.

I will give you a few examples:

1.  Joining shopify.com and advertise on Facebook

You can create an advertisement on Facebook to promote your product or website.


2. Posting on Facebook, Google+, Tsu, Twitters or others.

You can post on social media and encourage readers to visit your website.  Notice the website URL and the clickable image in the post.  If you are posting on Instagram, you will have to include the website URL in the picture.  You can also post the affiliate link of the product directly.


The post or advertisement might be free or paid.


3. YouTube advertising

As for YouTube, you can join the YouTube Partner Program, but you have to meet the minimum requirement – 75,000 cumulative views for all your videos in 90 days.

4. Hashtags

When you are posting, remember to use hashtags, e.g. #worldcup, #myproduct or #coffee.  The purpose of the hashtags are to let readers find your post.  When they entered in Google search the keyword, for example coffee, your post will come up in the search.  You can put in as many hashtags as you want which relate to your post.

Social Media Marketing for affiliate marketer is a long term strategy.  You have to slowly gain more followers on your channel; hence you can reach more and more people.  I don’t suggest you sign up to too many social media website, for it take a lot of time to maintain each channel.

With more and more people are using their mobile phone to access the social media network, it is definitely a great good to promote your product.

But be aware of some of them don’t like you posting too many affiliate links, so limit your post to one to two times a day.  Otherwise your account might be banned.