Keyword and SEO
You have built your first website, but when you Google it. Either it doesn’t appear at all or you find it at page 10…20 or something like that. To get your website to rank well, the most important things you need to learn are keyword and SEO technique.
Now you have to learn what is keyword and SEO (Search Engine Optimization). When you are building your website, you need to put in the keyword on the title and also inside your content- normally you will have your keyword in your first paragraph. When Google go to search for a website, first thing it will do is look at your Domain Name (example. microsoft.com ).
For example, if someone search for “Nike Shoes”, if your domain name is “nikeshoes.com” then your site would probably come up on the first page. We will talk about that in detail later, as long as you understand the concept of keywords.
The next thing you want to do is to get your site setup for SEO. Let go to Wealthy Affiliate and look at this video, that will give you a better idea what I am talking about.
After you have done the SEO setup, the search engines like Google or Yahoo would be able to get the keywords you are using, so it will show up on the search result when someone search for those particular keywords that you are using.
Try Jaaxy now, FREE sign-up.
Keyword and Keyword Research
Now, back to the ranking scenario. Your website is ranking at page 20 – don’t be upset it is just an example. Is there anything you can do about it? When you build your website, I should say BEFORE you build your website, you need to do keyword research.
Why do we need to do that? It is because everyone is using the same keywords that you are using, we called it competition. When a thousand websites is using the same keywords including you, what is the chance that your website will come up on page 1 of Google search? Very slim chance I must say.
So that is why we need to do keyword research, the aim is to choose some keywords which relates to what we are promoting and there are less competition. If only 5 people is using that keyword, then it would be very easy for your website to rank in page 1.
When our website rank higher = more traffic = more chance to get a sale.
Okay, let us go to Wealthy Affiliate again to look at a video.
Do you understand the video? This is one of the most important lesson of all. That is why I want to give you a summary on keyword research.
You start off with choosing the keyword with the least competition. Don’t be greedy, at least you will get some traffic – it is better than nothing. As the number of traffic increases, Google will give you a better ranking to your site. Then you could start to include some of the more competitive keywords in your site and you climb up the ladder slowly for those keywords that everyone is using.
If you are ready for the next lesson…..