What is Social Media Marketing?

Social Media Marketing is a marketing method which uses social media as a medium to attract the attention of readers.  The aims are either sell to the readers directly (if you don’t have a website) or encourage readers to visit your website.

The most common social media website which you can use are:

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • LinkedIn
  • Yelp
  • Instagram
  • StumbleUpon
  • Tsu
  • Foursquare

Depends on the social media you are going to use.  The way you advertise or promote yourself (or your product) is a bit different.

In order to be successful using social media, you need to have interesting and engaging content.  Therefore, the niche you are going to choose is important and also you have to be good on the subject.  You need to know how to build a relationship with your readers; as a result, they will share your content with their own friends and followers.

I will give you a few examples:

1.  Joining shopify.com and advertise on Facebook

You can create an advertisement on Facebook to promote your product or website.


2. Posting on Facebook, Google+, Tsu, Twitters or others.

You can post on social media and encourage readers to visit your website.  Notice the website URL and the clickable image in the post.  If you are posting on Instagram, you will have to include the website URL in the picture.  You can also post the affiliate link of the product directly.


The post or advertisement might be free or paid.


3. YouTube advertising

As for YouTube, you can join the YouTube Partner Program, but you have to meet the minimum requirement – 75,000 cumulative views for all your videos in 90 days.

4. Hashtags

When you are posting, remember to use hashtags, e.g. #worldcup, #myproduct or #coffee.  The purpose of the hashtags are to let readers find your post.  When they entered in Google search the keyword, for example coffee, your post will come up in the search.  You can put in as many hashtags as you want which relate to your post.

Social Media Marketing for affiliate marketer is a long term strategy.  You have to slowly gain more followers on your channel; hence you can reach more and more people.  I don’t suggest you sign up to too many social media website, for it take a lot of time to maintain each channel.

With more and more people are using their mobile phone to access the social media network, it is definitely a great good to promote your product.

But be aware of some of them don’t like you posting too many affiliate links, so limit your post to one to two times a day.  Otherwise your account might be banned.


What is Social Media Marketing? — 4 Comments

  1. Ebook Sales What affiliate proragm for my site to sell my ebooks should I choose?On another answer, someone suggested if you want to sell your own ebook, to get your own domain name, get your own site and get an affiliate proragm, presumably to sell other ebooks. Which affiliate proragm would really drive sales? Thanks.

    • Hi Aboluje,

      To sell your own ebook, I would suggest you use Amazon since they are the largest and most trustworthy site. After uploaded your ebook through Kindle Direct Publishing, you can use social media (Like Facebook, Google+ and Twitter) to drive traffic to the Amazon site. You can also apply for the affiliate program with Amazon and promote other products as well as your own book.
      If you want to learn affiliate marketing, I have lots of material here for you.
      I will be happy to answer any questions that you have.

  2. Hi,

    Thanks for this – social media definitely seems to be the way things are going online. I guess people are social creatures by nature, so it makes sense.

    Interesting to hear about the YouTube partner program requiring such a high volume of views. If you meet the minimum requirement, how much do you get paid by YouTube per view?


    • Hi Sean,
      Social media marketing is definitely the most popular platform now. I have never done any YouTube myself, so I couldn’t tell you how much you can make. You just have to try it out.

Leave a Reply

Your email address will not be published. Required fields are marked *