Do Keyword Research
Today Nathan has written a blog to talk about what he has learnt about keywords. How he does keyword research and find the diamond keywords? Also how to use keyword the proper way?
- Before I do keyword research I want to find out what people are looking for. So I get on to eHow, Google Instant and Yahoo Answers to gather information on what subjects are people interested in.
- When my website is new. I will target keywords with low monthly searches, so I could get rank. If I use high monthly search keywords, the competition is severe. I like to choose the keywords with less than 200 or one with less than 100 monthly searches.
- After I get ranked with the low monthly search keywords, then I would include those high monthly search keywords. When my website is ranking well, I could compete with other people.
- I would choose long-tailed keywords other than the short ones. For long-tailed keywords reflect more of those buying intent customers. The other reason I choose long-tailed keywords is because they included few keywords combination within, e,g. “How to make a chocolate cake?” which includes “make a chocolate cake”, “a chocolate cake” and “chocolate cake”.
- I only choose keywords which are grammatically correct. I would not choose “how make chocolate cake”. Although the competition is less.
- I would put the keyword as my page or post title. Insert the keywords one or two more times in my first paragraph and through out the content.
This is quite a good understand of the use of keywords. I would like to comment on each of the points above.
- It is a good way to find out what is popular, but we might not be able to make a blog or website with it. For example, if the popular topic is Taylor Swift. If you are not a fan of Taylor or you aren’t interest in music, how would you be able to make use of this information. But nonetheless, it is a good suggestion.
- A good point.
- A good point, but each page and post ranks by itself. There is no connection between a good ranking post and a bad one. When you are ranking well on one keywords, it will not boost your ranking on the other keywords.
- Good idea. Only a tiny mistake on “a chocolate cake” and “chocolate cake”; these two keywords is the same. Google do not look at the word “a” as well as words like, “or” and “and”, etc.
- A good point. You can go for this kind of keywords, if you are desperate.